Case Study: Local Services Drainage – A Shoutify Me Project

Client Background: Local Services Drainage is a trusted plumbing and drainage service provider specializing in residential and commercial drainage solutions. They offer a wide range of services, including drain cleaning, unblocking, CCTV drain surveys, and emergency drainage repairs. Their mission is to provide high-quality, fast, and reliable drainage services to customers in the local area.

Project Overview: Local Services Drainage approached ShoutifyMe with a goal to improve their online presence, drive more traffic to their website, and increase customer engagement. They were facing challenges with local SEO and were not ranking as highly as they desired for their core drainage-related services. Their website lacked optimization for local search queries, and they needed to stand out in a competitive market.

Website Design and User Experience Optimization:

We started by redesigning the Local Services Drainage website with the goal of making it visually appealing, user-friendly, and easy to navigate. The design was crafted with their target audience in mind—homeowners and businesses in need of drainage and plumbing services.

• Responsive Design: We ensured the website was fully mobile-optimized, as many users were accessing it on smartphones and tablets. A mobile-friendly website significantly improves user experience and search engine rankings.
• Streamlined Navigation: The site’s navigation was simplified to allow visitors to quickly find the services they needed, such as drain unblocking, CCTV surveys, and emergency services.
• Clear Call-to-Actions: We strategically placed clear call-to-action buttons, like “Request a Quote” and “Book a Service,” to guide visitors toward taking action.
• Branding: The website’s design was aligned with the company’s branding, using their color scheme, logo, and a modern design layout to convey professionalism and reliability.

Shoutify Me’s Tailored SEO Strategy for Local Services Drainage:

Our Approach: At ShoutifyMe, we developed a tailored SEO strategy specifically designed to address Local Services Drainage’s unique needs. Our approach consisted of the following key actions:

1. Website Audit and Optimization:
   • We conducted a comprehensive audit of their existing website to identify areas for improvement in terms of content, structure, and user experience.
   • We optimized key pages for local SEO, ensuring the right keywords related to drainage and plumbing services were strategically placed across their website. This included targeting high-traffic, location-specific keywords such as “drainage services in [Location]” and “emergency plumbing services near me.”
2. Local SEO Strategy:
   • We created and optimized their Google My Business (GMB) profile to ensure it was complete, accurate, and actively engaged with customers. This included adding business hours, contact details, photos, and regularly updating posts.
   • We ensured consistency across all online listings and directories, improving their visibility on local search results.
   • We targeted local backlinks to build authority and improve their search engine rankings for location-based queries.
3. Content Creation and Blogging:
   • We developed a content strategy focused on providing valuable and informative blog posts relevant to drainage and plumbing topics. This not only helped in ranking for long-tail keywords but also educated their audience on common drainage issues and solutions.
   • Regular blog posts on topics like “How to Prevent Blocked Drains” and “The Importance of CCTV Drain Surveys” helped position Local Services Drainage as an authority in the field.
4. Technical SEO Enhancements:
   • We improved the technical aspects of the website, including speeding up the site, optimizing mobile responsiveness, and fixing broken links.
   • Structured data markup was implemented to make their services appear more prominently in search results with rich snippets, increasing click-through rates.
5. Reputation Management and Reviews:
   • We developed a strategy for encouraging satisfied clients to leave positive reviews on Google and other local review sites.
   • By actively managing their online reputation, we helped build trust and credibility with potential customers.

Results and Success 

After implementing the tailored SEO strategy, Local Services Drainage experienced significant improvements in both online visibility and lead generation. Some key results included:

1. Increased Website Traffic:
   Organic search traffic to the website increased by 45% within the first three months, driven by better local SEO rankings and content engagement.
2. Improved Google Rankings:
   They achieved higher rankings for core drainage and plumbing services. For example, Local Services Drainage now ranks on the first page of Google for “drainage services in [Location]” and other location-specific keywords.
3. Higher Conversion Rates:
   With improved user experience and optimized content, the website’s conversion rates increased by 30%, with more visitors reaching out for quotes and booking services.
4. Boosted Customer Engagement:
   The Google My Business profile saw an increase in customer interactions, with a higher number of calls, requests for directions, and website clicks. Reviews and positive feedback grew, enhancing the company’s online reputation.

Conclusion!!

The collaboration between Local Services Drainage and Shoutify Me proved highly successful in increasing their online presence and driving business growth. Through a combination of local SEO strategies, content marketing, and technical enhancements, Local Services Drainage now enjoys a stronger position in the competitive plumbing and drainage industry.

At Shoutify Me, we are committed to helping businesses like Local Services Drainage thrive in the digital space, and this case study showcases our expertise in delivering measurable results for our clients.