Client Overview
Stateside Education is an educational consultancy that helps students connect with academic opportunities abroad, focusing on guiding students in the U.S. and internationally through application and admission processes. ShoutifyMe partnered with Stateside Education to create an engaging, informative website and optimize its search presence, aiming to connect more students with valuable educational resources and support.
Project Objectives
The main objectives were to develop a user-friendly, professional website and to build a solid SEO foundation that would increase visibility in search engines, particularly for students and parents looking for academic consultancy services.
Project Phases
1. Website Development
- Design & User Experience: We crafted a welcoming, intuitive website that guides users effortlessly through services, success stories, and application resources. Key features included:
- Mobile-responsive, easy-to-navigate design tailored for students, parents, and educators
- Detailed service pages on consultation, application assistance, and university placements
- Access to success stories, testimonials, and guides on studying abroad to build trust and engagement
- Content Creation: Developed educational, SEO-optimized content that clearly explains each service while showcasing Stateside Education’s expertise. Each page was strategically written to answer potential client questions and emphasize the company’s commitment to student success.
2. Indexing and SEO Optimization
- On-Page SEO: Conducted keyword research to target terms like “study abroad consultancy,” “U.S. college applications help,” and region-specific variations. Added optimized meta descriptions, headings, and alt text for images to enhance on-page SEO.
- Technical SEO: Ensured fast loading times, mobile optimization, and a clear site structure for effective indexing. The URLs were organized for simplicity and clarity, making navigation easy for both users and search engines.
- Content Strategy: Developed a blog to cover topics such as “how to apply to U.S. universities,” “international scholarships,” and “student visa tips,” aiming to attract organic traffic through informative posts.
3. Ranking and Ongoing Monitoring
- Keyword Strategy: Focused on high-intent keywords related to education consultancy, study abroad assistance, and admissions consulting to reach an audience actively seeking these services.
- Backlink Building: Built high-quality backlinks from reputable educational sites, blogs, and directories, increasing the site’s domain authority and search engine credibility.
- Performance Monitoring: Regularly tracked keyword rankings and user engagement, adjusting SEO strategies to maintain high visibility and optimize user interactions.
Results
- Growth in Organic Traffic: Stateside Education saw a 70% increase in organic traffic within the first six months, with visitors drawn from highly relevant educational consultancy searches.
- Increased Inquiries: Clear calls-to-action and optimized page flow led to a 50% rise in student and parent inquiries, reflecting an improved user journey and site effectiveness.
- Top Search Rankings: Achieved first-page rankings for several targeted keywords, making Stateside Education one of the go-to resources for study abroad consultancy searches.
Conclusion
Through strategic website development and SEO, ShoutifyMe enabled Stateside Education to build a strong, accessible online presence that effectively reaches students and parents in need of educational guidance. This case study demonstrates how ShoutifyMe’s comprehensive approach can elevate a consultancy’s visibility and engagement in the education sector.